Edison Fru Ndi Chooses Business Over Politics

By Martial Gnoukapasir

Tantoh Edison Fru Ndi

The Chief Executive Officer of Dreamland Connect PLC, Tantoh Edison Fru Ndi, has reaffirmed his commitment to business, indicating that he has no political ambitions and has chosen to focus on building enterprises.

He made the revelation, when placed on the spotlight during the launch of the 15th edition of BLISS Magazine on Saturday, October 17, in Bamenda.

Questioned by CRTV North West Bureau Chief Charles Tembe, Edison Fru Ndi made it clear that he has chosen his lane in this life, and that is business.

“I am not a politician; I don’t have political ambitions,” he said

The event also provided an opportunity for the business leader to announce his plans to establish a mega bottled water factory in the North West Region, which he said would be named Highland Fresh.

Edison Fru Ndi on the spotlight with CRTV's Charles Tembe

Edison Fru Ndi who named Dangote and Tony Elumelu of UBA Bank as his role models, equally used the occasion to encourage young people to dream big, urging them not to limit their ambitions to what appears easy or immediately achievable.

“If your dream doesn’t scare you, then it’s not big enough,” he declared, challenging youths to set ambitious goals and remain committed to turning their aspirations into reality.

The CEO of Dreamland Connect PLC, who also serves as the North West Regional Delegate of the Chamber of Commerce, was the cover personality of BLISS Magazine’s first printed edition. The 120-page collector’s publication chronicles his life, professional journey and rise in the business world.

The Business magnet is the cover for the 15th edition of BLISS Magazine

Explaining his decision to concentrate on business rather than politics, Fru Ndi drew an analogy with roads and the different directions people choose to follow.

“Roads have lanes; I have chosen my own, which is business,” he said, while acknowledging the close relationship between business and politics, which he described as “bedfellows.”

The magazine traces his journey from a childhood marked by frequent movement between towns and schools to his emergence as an entrepreneur and business leader.

Raised for part of his childhood by his grandfather, a Baptist pastor, he learned early in life to adapt to different environments and circumstances.

His education took him through several towns, including Bamunka, Bangolan, Limbe, Belo, Bamenda and Douala, before he completed his secondary education at Government High School Limbe.

A scholarship to the University of Regina in Canada later exposed him to new ideas, technology and business opportunities, helping to shape his interest in entrepreneurship.

Highland Fresh bottled water project on the pipeline

According to the publication, he subsequently became the first MTN distributor in the region, marking an important step in his business journey.

One of the defining moments of his career came when he decided to leave his government teaching job to concentrate fully on business.

It was a decision that required courage, but his story, as presented in the magazine, illustrates how determination, patience and calculated choices can help shape a person's professional path.

Rather than spending his early profits on luxury, Fru Ndi reportedly reinvested his resources into his businesses, laying the foundation for further growth.

BLISS Magazine Publisher VictoryMarshall Ayafor

Beyond his business achievements, the magazine highlights three principles that guide Fru Ndi's professional life: integrity, excellence and discipline.

These values, according to the publication, influence his business decisions, relationships and approach to leadership.

His story also offers a glimpse into the sacrifices and decisions that often remain behind the success stories people see today.

For young people seeking to establish themselves in business, his journey presents lessons in perseverance, reinvestment, adaptability and the willingness to take calculated risks.

His announcement of plans to establish Highland Fresh in the North West Region further placed the spotlight on his business ambitions and the potential for investment and enterprise development in the region.

An attentive audience listens to Fru Ndi Speak

The proposed factory, if realised, would add to his business ventures and reflect his stated commitment to pursuing opportunities through entrepreneurship.

Through its 15th edition, BLISS Magazine seeks to document the experiences of people whose professional journeys can inspire others.

By dedicating its first printed edition to Fru Ndi, the publication offers readers an account of the experiences, decisions and values that have shaped his career.

But beyond recounting his achievements, his message to young people stood out at the launch: they must continue to dream, even when their ambitions appear frightening or difficult to achieve.

His words, “If your dream doesn’t scare you, then it’s not big enough,” served as a call for young people to think beyond their present circumstances, set bigger goals and work persistently towards achieving them.

For the Dreamland Connect boss, the path he has chosen is business. And through his story, he has encouraged a new generation to identify their own paths, dare to dream and pursue those dreams with discipline and determination.